Underwriting

Marketing opportunities for your business

KRPS public radio entertains and informs listeners in southeast Kansas, southwest Missouri, northeast Oklahoma, and northwest Arkansas with a world of music and news, while providing businesses an unrivaled reach to the influential, well-positioned, highly-educated KRPS listeners. Every underwriting announcement reaches into the homes, automobiles and offices of consumer and business decision-makers who listen to KRPS.

KRPS listeners are loyal supporters who appreciate the non-commercial, direct approach our sponsors use to promote their businesses and services, and our listeners appreciate our sponsors’ support KRPS.

We look forward to becoming an integral part of your marketing strategy! Contact us today!

How underwriting works

KRPS offers a range of scheduling and pricing options. While we have some suggested packages, we are most concerned with giving you the best option for your business. In addition to the packages, we also offer a la carte pricing ranging from $10 (music) to $15 (news), depending upon announcement placement, with a minimum contract of $350.

Packages are available on a 26- or 52-week schedule. The number of announcements you receive within this package is the same, regardless of which schedule you select. The difference in the schedules is the frequency of when your announcement will be broadcast. If you opt for the 26-week schedule, your announcement will air more frequently in a shorter time. The 52-week schedule will spread out your investment over a longer period of time, with less frequency.

Popular underwriting packages

$4,000 Comprehensive Audience Package

This package is available as a 26 or 52 week commitment.

Qty.     Program
260      All Things Considered, Monday – Friday, 4 – 7 p.m.
260      Morning Edition, Monday – Friday, 5 – 9 a.m.
260      Classical Music, Monday – Friday, 9 a.m. – 4 p.m.
  40      Jazz, Monday – Thursday, 7 p.m. – 11 p.m.
  10      Car Talk/Whad’ya Know?, Saturday, 9 a.m. – noon
  10      A Prairie Home Companion, Saturday or Sunday, dependent on availability
  20      Weekend Edition, Saturday or Sunday, 7 – 9 a.m.
  40      Your choice: Marian McPartland’s Piano Jazz, Thistle and Shamrock, Zorba Paster on your Health, The Animal House.
900      Announcements

$4,000 NPR News Package

This package is available as a 26 or 52 week commitment.

Qty.     Program
208      All Things Considered, Monday – Friday, 4 – 7 p.m.
208      Morning Edition, Monday – Friday, 5 – 9 a.m.
  52      Weekend Edition, Saturday, 7 – 9 a.m.
  52      Weekend Edition, Sunday, 7 – 9 a.m.
  52      All Things Considered, Sunday, 5 – 6 p.m.
  20      Car Talk/Whad’ya Know? or A Prairie Home Companion
  52      Sunday morning programming, 9 a.m. – 1 p.m.
100      Weekday NPR Newscast
744      Announcements

$2,000 Comprehensive Audience Package

This package is available as a 26 or 52 week commitment.

Qty.     Program
130      All Things Considered, Monday – Friday, 4 – 7 p.m.
130      Morning Edition, Monday – Friday, 5 – 9 a.m.
130      Classical Music, Monday – Friday, 9 a.m. – 4 p.m.
    5      Car Talk/Whad’ya Know?, Saturday, 9 a.m. – noon
    5      A Prairie Home Companion
  10      Weekend Edition, Saturday or Sunday, 7 – 9 a.m.
410      Announcements

$2,000 NPR News Package

This package can be for 26 or 52 weeks.

Qty.     Program
104      All Things Considered, Monday – Friday, 4 – 7 p.m.
104      Morning Edition, Monday – Friday, 5 – 9 a.m.
  26      Weekend Edition, Saturday, 7 – 9 a.m.
  26      Weekend Edition, Sunday, 7 – 9 a.m.
  26      All Things Considered, Sunday, 5 – 6 p.m.
  20      12:01 Weekday Newscast
  16      Sunday morning programming, 9 a.m. – 1 p.m.
  10      Car Talk/Whad’ya Know? or A Prairie Home Companion
332      Announcements

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