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Underwriting Opportunities

KRPS offers a wide range of scheduling and pricing options for businesses to underwrite programming and get their name in front of some of the area’s most affluent residents and decision-makers.

In this folder, we have enclosed some of our most effective, cost–efficient packages for your consideration. While we suggest these packages, we are most concerned with giving you the best option for your business. That’s why we also offer a la carte pricing, ranging from $10 to $15 per announcement, dependent on positioning. The minimum for an á la carte contract is $350.

You will notice some of the packages can be scheduled for different lengths of time. For instance, the "Comprehensive Audience Package" is available on a 13, 26 or 52–week schedule. The number of announcements you receive with this package is the same, regardless of which schedule you choose. The difference in the schedules is the frequency your announcement will be aired. If you opt for the 13–week schedule, your announcement will air more frequently in a shorter time. The 52–week schedule will spread out your investment over a longer period, with less frequency.

Perhaps the biggest advantage of underwriting on KRPS is you determine the audience your message reaches. KRPS’ comprehensive underwriting packages offer you the opportunity to reach better than 90% of the total KRPS audience. But, if you wish, you can be more specific and target only the news, classical or jazz audience. The choice is yours. If you don’t see a specific underwriting package that fits your needs we will be happy to create one that does!

Comprehensive Audience Packages
Designed for you to reach each of KRPS' audiences

$1,000 Comprehensive Audience Package
This package is available for 13, 26 or 52 weeks.

Qty.     Program

100     Classical Music Monday-Friday 9am-4pm;

50      All Things Considered, Monday-Friday, 4-7pm  

50      Morning Edition, Monday-Friday, 5-9am  
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200   Announcements (Averages $5.00 per spot.)
Spots during Premium Programs* are available for an additional $11 per spot.

$2,000 Comprehensive Audience Package
This package is available for 26 or 52 weeks.

Qty.    Program

190      Classical Music, Monday-Friday, 9am-4pm

100      All Things Considered, Monday-Friday, 4-7pm

100      Morning Edition, Monday-Friday, 5-9am

10        Weekend Edition, Saturday, 7-9am and Sunday, 7-9am

5          Car Talk, Saturday, 9-10am

5          A Prairie Home Companion, Saturday or Sunday, dependent on availability
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410   Announcements (Averages $4.88 per spot.)
Additional Spots during Premium Programs* are available for an additional $9 per spot.

$4,000 Comprehensive Audience Package
This package is available for 26 or 52 weeks.
Qty.    Program

380      Classical Music, Monday-Friday, 9am-4pm

200      All Things Considered, Monday-Friday, 4-7pm  

200      Morning Edition, Monday-Friday, 5-9am

100      Jazz, Monday-Thursday, 7-11pm

40        Weekend programs other than Car Talk and A Prairie
            Home Companion

20       Weekend Edition, Saturday, 7-9am and Sunday, 7-9am

10        Car Talk, Saturday, 9-10am

10        A Prairie Home Companion, Saturday or Sunday, dependent on availability
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960  Announcements (Averages $4.17 per spot.)
Additional spots during Premium Programs* are available for an additional $7 per spot.

NPR News Packages
Designed for you to reach KRPS' news audience during the most-listened to hours on KRPS

$1,000 NPR News Package
This package is available for 13, 26 or 52 weeks.

Qty.     Program

52     All Things Considered, Monday-Friday, 4-7pm

52      Morning Edition, Monday-Friday, 5-9am  

26      Weekend Edition, Saturday, 7-9am and Sunday, 7-9am

17     NPR Newscast

13     Weekend All Things Considered, Saturday, 4-5pm and Sunday, 5-6pm
______________________________________________
160  Announcements (Averages $6.25 per spot.)
Spots during Premium Programs* are available foran additional $11 per spot.

$2,000 NPR News Package
This package is available for 26 or 52 weeks.

Qty.    Program

106     All Things Considered, Monday-Friday, 4-7pm  

106     Morning Edition, Monday-Friday, 5-9am  

60       Weekend Edition, Saturday, 7-9am and Sunday, 7-9am

30      Weekend All Things Considered, Saturday, 4-5pm and Sunday, 5-6pm

20       NPR Newscast

13       Fresh Air Weekend, Saturday, 6-7am

10       Car Talk or A Prairie Home Companion
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345   Announcements (Averages $5.80 per spot.)
Additional Spots during Premium Programs* are available for an additional $9 per spot.

$4,000 NPR News Package
This package is available for 26 or 52 weeks.

Qty.    Program

210      All Things Considered, Monday-Friday, 4-7pm  

210      Morning Edition, Monday-Friday, 5-9am

120      Weekend Edition, Saturday, 7-9am and Sunday, 7-9am

60        Weekend All Things Considered, Saturday, 4-5pm and Sunday, 5-6pm

52        Car Talk or A Prairie Home Companion

50        NPR Newscast

26        Fresh Air Weekend, Saturday, 6-7am

24        Whad'ya Know?, Saturday, 10am-Noon
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752  Announcements (Averages $5.32 per spot.)
Additional Spots during Premium Programs* are available for an additional $7 per spot.


*Premium Programs are Car Talk and A Prairie Home Companion