While driving down an East Texas country road I spotted this scene. The autumn trees and the late afternoon sun made these golden bales of hay shine just a little bit more. Fortunately I had my camera with me. (c) James Q. Eddy Jr.

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Viewing Life Through an Economic Prism

NPR | By Adam Davidson

Published October 3, 2007 at 5:00 AM CDT

Robert Frank, a self-described "economic naturalist," often wonders such things as: Why are milk cartons square? He solves the conundrums in everyday life using basic economics. Some of the findings are in his new book The Economic Naturalist: In Search of Explanations for Everyday Enigmas.

Adam Davidson

Adam Davidson is a contributor to Planet Money, a co-production of NPR and This American Life. He also writes the weekly "It's the Economy" column for the New York Times Magazine.