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Here's an idea: What if Japan's matcha were protected like France's champagne?

By Ailsa Chang,

Jeffrey Pierre, Sarah Handel

Published November 12, 2025 at 3:46 PM CST

NPR's Ailsa Chang talks with David Fickling, opinion writer at Bloomberg, about his idea for Japan: Treat matcha, the super popular drink, like champagne, and protect its heritage.

Ailsa Chang

Ailsa Chang is an award-winning journalist who hosts All Things Considered along with Ari Shapiro, Audie Cornish, and Mary Louise Kelly. She landed in public radio after practicing law for a few years.

Jeffrey Pierre

Jeffrey Pierre is an editor and producer on the Education Desk, where helps the team manage workflows, coordinate member station coverage, social media and the NPR Ed newsletter. Before the Education Desk, he was a producer and director on Morning Edition and the Up First podcast.

Sarah Handel