While driving down an East Texas country road I spotted this scene. The autumn trees and the late afternoon sun made these golden bales of hay shine just a little bit more. Fortunately I had my camera with me. (c) James Q. Eddy Jr.

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Everything old is new again: Fro-yo is back for its 'third wave'

NPR | By Ayesha Rascoe

Published August 2, 2026 at 7:36 AM CDT

Frozen yogurt, or froyo, has had waves of popularity, starting in the 1980s. NPR's Ayesha Rascoe talks to journalist Rachel Kurzius, who says we're in the midst of a "third wave froyo renaissance."

Ayesha Rascoe

Ayesha Rascoe is the host of Weekend Edition Sunday and the Saturday episodes of Up First. As host of the morning news magazine, she interviews news makers, entertainers, politicians and more about the stories that everyone is talking about or that everyone should be talking about.