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How the beverage aisle got so wild

NPR | By Jeff Guo

Published October 9, 2026 at 3:38 PM CDT

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Planet Money traced many new beverage flavors to one laboratory that serves dozens of companies to see how new flavors are created and why we're seeing such an explosion of options right now.

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Jeff Guo

Jeff Guo is a co-host and reporter for Planet Money.