While driving down an East Texas country road I spotted this scene. The autumn trees and the late afternoon sun made these golden bales of hay shine just a little bit more. Fortunately I had my camera with me. (c) James Q. Eddy Jr.

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How personal data is being used to control what customers see and pay

NPR | By Michelle Aslam,

Joel Rose, Michael Levitt

Published October 11, 2026 at 4:16 PM CDT

NPR's Joel Rose speaks with Lindsay Owens, president of the economic think tank Groundwork Collaborative, about how companies using data to transform the products and prices customers see.

Michelle Aslam

Joel Rose

Joel Rose is a correspondent on NPR's National Desk. As the network’s transportation correspondent since 2023, Rose’s reporting focuses on roadway and pedestrian safety, an air travel system under stress and how emerging technologies are changing the ways we get around.

Michael Levitt