Earlier this week, the Joplin City Council received the results of a communication study by a Kansas City, Missouri-based advertising firm that cited the need for numerous areas of improvement. KRPS's Fred Fletcher-Fierro has more.
Global Prairie created the Marketing and Communications Roadmap. The 50-page document lays out what makes Joplin special, the findings of City Manager Nick Edwards's 2021 Listening Tour, and how to further develop trust and create a positive image of Joplin.
The four key results of the study conclude that the city spreads its communication resources too thin in critical areas. Also, Joplin must create an opportunity to tell a proactive and positive narrative regarding the city. Furthermore, communication gaps have made Joplin residents feel disconnected, uninformed, and distrustful.
The study recommends establishing a one-year plan that reinvests in creating a positive narrative about Joplin through the city's website, Facebook posts, and email newsletters.
One example in the report was that only three of the city's 18 parks posted updates to their Facebook page last year. For 89 9 KRPS News, I'm Fred Fletcher-Fierro
Click here for thelink the communications study
